Laurent Guinci, known as LOLO to his friends, is a French designer based in London since 1994. With degrees in Mathematics, Physics, and Astronomy, Laurent's scientific background fueled his passion for design, leading him to establish LFG Design, a consultancy specializing in Lifestyle and Fashion, and the precursor to LOLO CREATIVE.
Laurent's design career is marked by versatility and innovation. He started by sketching stylish staff uniforms for London's top restaurants, including the chic MOMO. His bespoke T-shirt capsule range, celebrated for its unique styles, garnered attention from major media outlets like Vogue. This creative foundation paved the way for his transition into the film industry, where he contributed to iconic films such as Harry Potter, Bridget Jones, In Bruges, Hercules, and James Bond.
As the Creative Director of the Harry Potter Tour in London since its inception and now the newly opened WB Studio Tour in Japan, Laurent expanded his expertise to the theme park industry. He has designed costumes for Warner Brothers and Universal Studios Theme Parks in the USA, China & Japan, with credits including Harry Potter, The Hulk, King Kong Skull Island, Volcano Bay Waterpark and the Nintendo Theme park in Osaka.
Laurent's meticulous eye for detail and passion for design have earned him industry accolades and awards. His recent major projects include designing for a new resort in Beijing and the EPIC UNIVERSE park in Orlando, both featuring ground-breaking movie IPs requiring original concepts and designs.
Outside of his professional achievements, Laurent is an avid photographer, inspired by his mentor, film director Peter McDonald. A self-confessed foodie, he also loves cooking and has embarked on an online cookbook journey inspired by the movie "Julie & Julia." Laurent's multifaceted talents and relentless drive make him a distinguished figure in the design world.
