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Development and Innovation for the Hospitality Sector

Chef Magazine and LOLO Creative CCO Laurent Guinci recently spoke about the huge amount of downtime in the hospitality industry, and on what comes next for this hard-hit sector. Immersive experiences are already the big thing in the Entertainment world, and this will be seen in the reopening of more traditional retail and hospitality venues, from hotels to restaurants and stores alike. Read more about what Laurent envisions for the future, with a focus on how uniform will becoming more like a costume for staff to become visual ambassadors for the brand and become a part of the world the customer enters at the doors.

Don't Follow Trends
Powerful Branding is Vital
New Concepts and Change is Key

You can download the full magazine here: Chef Magazine

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