ExperienceUK, the experts of the experience economy, and backed by the UK Government's Department for International Trade, got in touch with LOLO Creative's CCO Laurent Guinci to discuss all things costume. Focussing on the upcoming Universal Beijing Resort, of which LOLO Creative was instrumental in designing the operational wardrobe, this often overlooked department is getting a full makeover!
As more and more people seek a fully immersive experience wherever they go, theme parks are blazing the trail for costume and uniform to function as an integral part of the overall design. As with most design features, it's typically not noticed by the general public, as long as the job is done right. If it's noticed, then something could be wrong about it! Laurent and his team know not to take this oversight personally, it's all part of the job! Read the full article here.