Interest and appreciation of staff uniforms has been steadily picking up, and in the past few years with the change of consumerism becoming more and more about experiences and memory-making, this often overlooked aspect of branding has started to take precedence when a venue or destination considers its outreach and marketing. Becci Knowles took the time to really dig down into the thought processes of the team behind LOLO Creative, one of the worlds leading uniform design companies. Delving into its history, current projects that are about to hit the global headlines, and considerations for the future of immersive destinations for the ever more discerning consumer and what that means for uniform design. You can read the full article here and meet the team behind the costume!
